Partners.

We have helped leading sport, events, community, not-for-profit and government organisations across Australia and New Zealand make a bigger impact.

  • Lawrence is passionate about leading the creation and successful implementation of business, revenue, and marketing strategies for clients across the sport, entertainment and events sectors.

    As Partner at Storied Consulting, Lawrence has developed multi-year revenue strategies and provided ongoing advisory support to a range of high-profile organisations, including Cycling New Zealand, Golf New Zealand, Squash New Zealand, Waka Ama New Zealand, and Recreation Aotearoa, as well as leading the development of Regional Major Event and Business Strategies for Hamilton & Waikato Tourism, Venture Taranaki, and the Central Economic Development Agency.

    Lawrence was previously based in Melbourne as Head of Strategy for Duco Events where he was responsible for the creation and optimisation of major event products, and lead the organisation’s consulting function.

    Lawrence has also held a variety of management roles across tourism, aviation, retail, and advertising industries, and has provided strategic advisory services to a range of private and public sector clients including the NRL, Cricket New Zealand, and Tourism and Events Queensland.

  • Shelley is driven by people and connections, working with clients to identify and realise commercial and funding opportunities, with a focus on building and maintaining successful relationships and partnerships.

    With experience in a variety of management and executive roles in the sports and events sectors, Shelley has a proven record of creating and implementing commercial and growth strategies that deliver on objectives and exceed revenue targets, including for the hugely successful World Masters Games 2017.

    Shelley also held the role of Commercial and Philanthropy Consultant at Sport New Zealand, and in this position project managed a review of Philanthropy across sport and recreation, and lead the development of a crowdfunding platform for the sector.

    As Partner at Storied Consulting, Shelley brings strategic and commercial expertise, as well as understanding the importance of practical, actionable recommendations and tactics to deliver fast and sustained results for clients.

    Shelley enjoys working closely with clients in a project management role and / or to guide implementation and enhance capability.

Consultants.

We collaborate with subject matter experts and industry leaders to identify, plan and implement better solutions.

  • Bruce is a widely regarded and successful leader in the for-purpose marketing, communications and philanthropy space.

    Bruce has over 25 years’ experience in fundraising, marketing and communications, developing sustainable revenue strategies, mentoring executive teams and providing governance advisory services to a range of charities, schools and other NFP organisations including World Vision, Heart Foundation and Parenting Place.

    Bruce works with clients to set a clear strategic vision for revenue generation and supports them to develop and implement actionable strategies and plans that translate into bottom line success.